A credible SaaS financial model is not only useful for third parties; it should also guide your company strategy. But how do you build one you can trust? Hint: use the one linked...

The magic word that hypnotizes investors: recurring revenue. So how can you use this to your advantage? Enter revenue-based financing. … Read More

The age old question: Excel or Google Sheets? Many finance folks will default to Excel, since that’s what they’re used to. However, Google Sheets has some very compelling features that set it apart,...

Customer churn can be a real blow to your SaaS business. That’s why it’s so important to keep track of your net dollar retention rate (NDR). This measures how well you retain customers...

For SaaS companies, one key expense to watch is your cost of revenue (COGS). This figure determines how profitable each customer is to you. In turn, this impacts your valuation (and investor interest)....

A financial model is a tool that helps you predict your company’s future performance. It converts assumptions into projections for revenue, expenses, and cash. As a result, you get ongoing, actionable insight to...

This decision could make or break the credibility of your projections. Imagine you’re in a board meeting and an investor ask why you’re projecting 50% revenue growth if marketing spend is being cut....

SaaS revenue stems from new customers and renewals. While the latter gets a lot of attention (since recurring revenue is the magic of SaaS), in this post we'll focus on forecasting new customer...

A well-staffed Customer Success (CS) team is crucial for a smooth onboarding process and customer retention. As such, when your company customer base grows your CS staffing levels must follow suit. However, a...