Frequently Asked Questions

What does FlowCog do and how does it work?

FlowCog gives you financial projections to help you raise money (and not run out of it). Here’s how it works:


But my data is a mess!

Bring it on, we’ve seen it all. FlowCog relies much more heavily on growth assumptions than historical data. We’ve already built the logic for these assumptions, you just have to tweak their values. Even better, we combined your onboarding form responses (~ 8 min) with industry data to give you good starting points for these values.


If your accounting system is messy, you can still choose how line items are mapped to your P&L in FlowCog. Use QuickBooks? Our AI feature automatically does the mapping  for you, so everything gets allocated to the proper spot. And even if you don’t have QuickBooks, we’ll still help with this step.

But I already use Baremetrics / SaaSOptics / etc, why do I need FlowCog?

FlowCog doesn’t just analyze the past. We take growth assumptions and generates a full pro-forma financial model that investors and boards require. Simply put, other tools don’t have the bottom-up growth assumptions logic to forecast new customers, revenue growth, and cash runway.


To produce credible projections, FlowCog uses SaaS benchmarked industry data to guide you. Our bottom-up approach stretches all the way from marketing and sales efforts to onboarded customer behavior. From there, FlowCog runs a simulation and headcount analysis to project out cash runway, renewals, upgrades, downgrades, churn, future hires, and more.

Is my company too small to use FlowCog?

If you don’t have the data needed for FlowCog, try FlowCog Canvas. It’s an easy-to-use drag & drop tool, and it’s free. 

What's the onboarding process like?

Simple – fill out the 10-question onboarding form (~ 8 min).


We take your onboarding question responses (~ 8 min) and automatically combine them with industry data to give you a smart starting point for your growth assumptions. You’ll then tweak these assumptions further, which could take anywhere from 45 min to a few hours.


No 6-8 week implementation here.

How is FlowCog different from an Excel template?

In FlowCog, you don’t have to choose what to model out and build all the logic to connect everything. We did that for you. Just tweak the growth assumption values and get answers.


Spreadsheets are a time sink to build and maintain. Most have formula errors and hardcoded, stale numbers. And none of them will have simulation and scenario analysis done for you, let alone SaaS metrics benchmarking.

How reliable are the model's projections?

No model is perfect, and all models are only as good as their inputs (garbage in, garbage out). However, some models are less wrong than others in terms of their methodology (top-down with naive growth assumptions vs a robust bottom-up approach) as well as structure (which dictates how error-prone a model is).


To make your projections more useful, FlowCog runs a simulation analysis so you get to see a range of hundreds of outcomes (not just a single one).

How does FlowCog handle our sensitive data?

FlowCog can see the data you enter, but doesn’t store any personally identifiable information from you, your employees, or customers on our servers. We don’t disclose your data to any 3rd parties (except as explained by our Privacy Policy and Terms of Use).

Didn’t find the answer you were looking for here? Live chat with us, or schedule a quick call.