Pre-built financial models for SaaS companies.

Credible projections help you raise money.
Understand your cash flows better.

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"FlowCog is flexible and robust. Onboarding was great, and the model consistently delivers insights to help us run our business and board meetings efficiently. We know it'll scale with our company's growth."

Jack Sinclair, Co-founder and CFO


Trusted by high-growth companies

14 day free trial

Try in just 30 minutes

Save time with a pre-built model

Instant KPIs, charts, and simulations reveal the changing dynamics of your business over time.

30 minute onboarding

Get a full model up and running quickly; refine inputs to get more meaningful projections.

Credibility with investors

Let key business metrics, not arbitrary markups, drive your forecast and business strategy.

  • Dashboard
  • Inputs
  • Simulations
  • Financials
The Dashboard gives a high-level overview of the company’s financial performance and trajectory.

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Customizable inputs for marketing and sales funnels, deal sizes, expenses, fundraising, and much more.

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Sophisticated and SaaS industry specific simulations forecast customer behavior (retention, churn, upgrades), as well as staffing required by department and level for companies your size. 

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A full set of GAAP financial statements: Income Statement, Balance Sheet, and Cash Flow.  Revenue and expense categories match other public SaaS companies for comparison purposes.

Ongoing insights for evolving businesses, not just a static template:

  • FlowCog's Google Sheets Add-on

    Run powerful Monte Carlo simulations to instantly model customer behavior, company headcount, and more.

  • Google Sheets collaboration and version control

    Real-time updates and version control enable better communication and prevent misunderstandings.

  • Upgrade capabilities

    Get the latest model updates for more analysis, Add-on features, and benchmarking at the push of a button.

  • Industry benchmarks

    Starting points for inputs are consistent with industry benchmarks and based on your onboarding responses.

  • Comprehensive

    Customizable inputs for sales and marketing funnels, deal sizes, customer behavior, staffing, spend, and much more.

  • 5 years of projections

    Each new month of financial results gets incorporated into a fresh 5 year forecast.

Metrics automatically calculated:

  • Retention rate & churn rate

  • Lifetime value of a customer

  • Customer acquisition cost

  • LTV : CAC ratio

  • Cash runway

  • Company valuation

  • Monthly recurring revenue (MRR) run rate

  • Gross margin, EBITDA, and net income

  • SaaS Magic Number

  • Leads & opportunities in each funnel stage

  • Revenue per employee

  • Sales rep workload

Buy vs Build Savings Calculator

Who would build the homegrown model?

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Net savings after 12 months of using FlowCog