🎉  Announcing the new FlowCog Canvas  🎉

The easiest finance tool you’ll ever use. Get it for free.


SaaS financial projections made easy.

Be confident in your growth trajectory. Battle-tested with investors.

Trusted by high-growth SaaS companies
Who we are

Your SaaS finance engine

Our software predicts your cash runway and growth trajectory.
Get clarity for strategic decision-making and raise money with confidence.

Gain credibility with investors

Let key business metrics, not arbitrary markups, drive your forecast and business strategy.

Onboard instantly or with an expert

A SaaS finance expert is there if you need them. Have an existing model? We'll port it over.

Don't reinvent the wheel

No need to build logic from scratch. Enter inputs and get trusted results, KPIs, and charts.

How we're different

Exclusively for SaaS

Our tool is specifically designed for SaaS, with pre-built logic and smart default inputs tailored to your company size. If you're not a SaaS company, we aren't for you.
Our promise

20 min onboarding (yes, really)

First, you'll answer a quick 10 question onboarding form. Then, FlowCog auto-generates your model. Now you're ready to start fine-tuning the model and seeing results!

Your nerdy finance sidekick that crunches the numbers for you (with AI)

Smart default inputs

FlowCog uses your onboarding responses to predict appropriate default inputs (that you can change).

Simulation analysis

We perform Monte Carlo simulation analysis on your inputs to give you a range of revenue and cash outcomes.

Dashboard charts

Beautiful data visualization that's easy to export for use in your pitch deck or board presentation.

Financials - historical & 5 future years

A full set of financial statements: an income statement, balance sheet, and cash flow.

SaaS metrics automatically calculated for you & investors

  • Company valuation

  • Monthly recurring revenue

  • Customer lifetime value

  • Cash runway

  • Customer acquisition cost

  • Gross margin, EBITDA, and net income

  • LTV : CAC ratio

  • Retention rate & churn rate

  • SaaS Magic Number and burn multiple

ROI Calculator

Buy vs Build



Builder of homegrown model

Their annual salary

Their hourly rate

Time to build it from scratch

Time to maintain it each month

Savings after 12 months

Frequently asked questions

What does FlowCog do and how does it work?

FlowCog gives you financial projections to help you raise money (and not run out of it). Here’s how it works:


But my data is a mess!

Bring it on, we’ve seen it all. FlowCog relies much more heavily on growth assumptions than historical data. We’ve already built the logic for these assumptions, you just have to tweak their values. Even better, we combined your onboarding form responses (~ 8 min) with industry data to give you good starting points for these values.


If your accounting system is messy, you can still choose how line items are mapped to your P&L in FlowCog. Use QuickBooks? Our AI feature automatically does the mapping  for you, so everything gets allocated to the proper spot. And even if you don’t have QuickBooks, we’ll still help with this step.

But I already use Baremetrics / SaaSOptics / etc, why do I need FlowCog?

FlowCog doesn’t just analyze the past. We take growth assumptions and generates a full pro-forma financial model that investors and boards require. Simply put, other tools don’t have the bottom-up growth assumptions logic to forecast new customers, revenue growth, and cash runway.


To produce credible projections, FlowCog uses SaaS benchmarked industry data to guide you. Our bottom-up approach stretches all the way from marketing and sales efforts to onboarded customer behavior. From there, FlowCog runs a simulation and headcount analysis to project out cash runway, renewals, upgrades, downgrades, churn, future hires, and more.

Is my company too small to use FlowCog?

If you don’t have the data needed for FlowCog, try FlowCog Canvas. It’s an easy-to-use drag & drop tool, and it’s free.

What's the onboarding process like?

Simple – fill out the 10-question onboarding form (~ 8 min).


We take your onboarding question responses (~ 8 min) and automatically combine them with industry data to give you a smart starting point for your growth assumptions. You’ll then tweak these assumptions further, which could take anywhere from 45 min to a few hours.


No 6-8 week implementation here.

How is FlowCog different from an Excel template?

In FlowCog, you don’t have to choose what to model out and build all the logic to connect everything. We did that for you. Just tweak the growth assumption values and get answers.


Spreadsheets are a time sink to build and maintain. Most have formula errors and hardcoded, stale numbers. And none of them will have simulation and scenario analysis done for you, let alone SaaS metrics benchmarking.

How reliable are the model's projections?

No model is perfect, and all models are only as good as their inputs (garbage in, garbage out). However, some models are less wrong than others in terms of their methodology (top-down with naive growth assumptions vs a robust bottom-up approach) as well as structure (which dictates how error-prone a model is).


To make your projections more useful, FlowCog runs a simulation analysis so you get to see a range of hundreds of outcomes (not just a single one).

How does FlowCog handle our sensitive data?

FlowCog can see the data you enter, but doesn’t store any personally identifiable information from you, your employees, or customers on our servers. We don’t disclose your data to any 3rd parties (except as explained by our Privacy Policy and Terms of Use).

Questions? Not convinced?

Live chat with us, or schedule a quick call


What clients are saying

"FlowCog is flexible and robust. Onboarding was quick, and the model consistently delivers insight into our trajectory."
Jack Sinclair
Co-founder and CFO, Bolster
Still not ready for FlowCog just yet?

Check out our recent blog post & free SaaS financial model template

Seriously, if you're not a SaaS company, this tool isn't for you.
We're all in on SaaS.